NAME OF BEST PRACTICE:

Mini guide for proper door-to-door separate collection (Guidelines on the correct use of containers for separate waste collection and on good waste management practices)

Contact: Patrizia Giancotti,
E-mail: p.giancotti@cittametropolitanaroma.gov.it;
ambiente@pec.cittametropolitanaroma.gov.it;
dipartimentoIV@cittametropolitanaroma.gov.it

The Metropolitan City of Rome (Città Metropolitana di Roma: IV Department – Services for the protection and promotion of the environmental) Regione Lazio (Regional Directorate for environmental policy and waste cycle) Web: http://www.cittametropolitanaroma.gov.it/ Address: Via IV Novembre, 119/a – 00187 Roma Phone: +39 06 67661, Fax: +39 06 6766 e-mail: info@cittametropolitanaroma.gov.it IV Department – Services for the protection and promotion of the environmental Address: Via Tiburtina 691 – 00159 Roma Phone: 0667663369 – 3113

References: more info you can find here, here,  here or here

official info

 

 

 

 

WHERE: Italy – Città Metropolitana di Roma
WHEN: 2014– present (ongoing)
WASTE MANAGEMENT HIERARCHY: Recycling: Reuse – Reprocessing
TYPE OF INSTRUMENT: Education, information, awareness raising, Regulatory/normative
WASTE STREAMS: Municipal waste, Packaging waste

About:  After the introduction of a new door-to-door waste collection system The Metropolitan City of Rome has developed a separate collection mini-guide in order to guide citizens on good household waste sorting practices. The mini-guide has been shared with all the municipalities of the metropolitan area which were willing to use it as informative tool following the implementation of a new door-to-door waste collection system in their territories. 110 municipalities of the Metropolitan Area are involved in the implementation of the awareness campaign.

 

Campaign official

Objectives

• Increasing citizens awareness regarding the importance of proper separate collection, sorting and recycling through an effective informational campaign implemented across the territory of the metropolitan area.
• Increasing the quantity of recycled waste
• Increasing the quality of recycled materials
• Supporting local authorities in the implementation of a door-to-door waste collection system.
• raising recycling to 65% in Rome

The Municipalities of Lazio will receive from Government a total of 145 million euros to achieve the ‘door to door’ collection, which allows the reuse and recycling of most of the materials and at the same time allows to defend the environment and create new jobs.

Resources

1. Funding/budget: the development and design of the mini-guide was funded by the Metropolitan City of Rome and Regione Lazio, whereas the costs for printing and its dissemination were supported by municipalities. The mini-guide design was created by a graphic design firm in 2005.
2. Human resources: public officials involved in the evaluation of separate collection projects presented by municipalities and in the validation of the communication campaigns.
3. Period of implementation: The campaign started in 2005 in Rome, has been extended in other municipalities and continues to be disseminated in other municipalities as the door-to-door collection system is implemented.

Results

Current recycling rate in Rome- 44%

•  A 20% increase of separate waste collection (only when the dissemination of the mini-guide is followed by the adoption of a door-to-door waste collection system).
• Total (municipal) waste generation (t in indicated year)1 754 823 t (2013)
• Total (municipal) waste generation (kg/cap) 613.0 kg/cap
• Total separate collection (kg/cap) & (% of generation) 178.28 kg/cap; 29.1% of generated
• Percentage breakdown of total collection for separate collection by fraction: 49.5% paper and cardboard; 4.4 % glass; 9.1 % plastic; 1.5 % metal; 27.5 % bio-waste;  8 %; Other: 3.3 % wood 2.6 WEEE 2.0% textile 0.1% other

Urban metabolism relevance

By increasing the quality and quantity of recycled materials, this practice enhances the chance for different materials to be diverted from landfills and reintroduced in new production processes as raw materials, thus contributing to closing the loop of products, reducing air, soil and water pollution, improving the citizens health and contributing to a better urban metabolism.

Engaged participatory processes

The practice has been elaborated/implemented/evaluated with the engagement of many key urban stakeholders – citizens, consumers, waste companies and 110 municipalities.  The program is continuously expanding and can involve other municipalities and other interested stakeholders (NGOs, recycling companies, other public authorities, etc.) at any time. After starting with the implementation of the door-to-door separate collection system  in January 2016) the informational meetings were organized in schools, elderly centers and parishes in the local areas involved in the collection.

After a first phase, which saw the delivery by AMA Roma (collection company) of the collection kits in the areas involved, and a second phase of informing that provided for the creation of desks for the delivery of informative material to citizens, the third phase, that of meetings, were organized with the support of some AMA technicians, who illustrated the modalities in which the door to door („porta a porta”) separate collection will take place and the correct use of the collection kits.

Innovation

The practice uses resourceful techniques:
– organisational (based on the cooperation of various departments, with new stakeholders …)
– social (based on new types of engagement, with a clear social focus/impact, one-to-one discussions with citizens, a closer and informal public-citizen approach)
The guide contains a comprehensive list of recyclable and non-recyclable waste generated within households; this component has a preventive role because it cautions indirectly citizens that they should give up certain products that generate non-recyclable waste or replace them with other recyclable or reusable packaging.

 

Sustainability and replicability

The practice can be easily reproduced by (local) public authorities and is relevant for other regions across Europe.
This practice can be easily replicated by any public body willing to support a uniform change in the waste collection system of the municipalities. The mini-guide can be developed with or without an external support of a private company and then can be shared with those municipalities willing to adopt a door-to-door waste collection system.

Success Factors

• Key element that is essential for the positive outcomes of the practice is a careful evaluation of the projects elaborated by the municipalities.:
• Numerous relevant stakeholders from the waste field are involved in the program
• The Ama staff (collection company which ensures separate collection in Rome), besides being available for information on the field and through the Green Line, verifies how the collection system works and is placing a red „warning” sticker with thumbs on the containers in case of errors in the separation of the materials.

In addition, Ama has also opened 8 Collection Centers in Rome for waste that that hinders the door-to-door collection:
– bulky waste: doors, cupboards, items of furniture, bed springs, shelves, piping, old gas cookers, mattresses, plastic furnishings, sofas, etc.
– e-waste (waste from electrical and electronic devices) such as computers, TV sets, printers, mobile phones, large and small electrical domestic appliances, light bulbs, neon bulbs, etc.
– special waste such as batteries, car batteries, vegetable oils, paint and thinner containers, expired medicines, mercury thermometers, printing consumables, etc.
– inert materials and rubble: sanitary waste, building waste, tiles, bricks, concrete, etc.
– materials in large quantities, including recyclable materials, such as various types of cardboard, paperboard, packaging, newspapers, etc.
– cuttings and trimmings, such as tree branches, grass cuttings, weeds, etc.

UrbanWINS

Waste, Resources, Innovation.

Key Challenges

• the resistance of certain categories of citizens in changing the collection habits
• some logistical mistakes committed by collection firms
• Door-to-door system (as a consequence there is the absence of road containers) is set up on a rigid organisation in terms of day and hours for household collection which can be difficult to be respected by inhabitants; thus inhabitants tend to switch to bring points set up in other districts;
• New bring point system (with five different road containers) may be difficult to implement in district characterized by narrow and/or traffic-congested streets.

Info

For more information, please check the deliverable, or contact the implementing body.

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